Founded in 1960 in a small Swedish town, Fjällräven is dedicated to providing high-quality outdoor gear to help people enjoy adventures in nature.
The brand’s name, derived from the Swedish word for “mountain fox,” symbolizes the resourcefulness and flexibility of surviving and exploring the natural environment. Fjällräven prioritizes sustainability and environmental protection, utilizing innovative design concepts and durable materials to create outdoor gear suitable for a variety of extreme environments. Its iconic Kånken backpack and G-1000 fabric have become classic choices for outdoor enthusiasts worldwide.
Fjällräven is more than just an outdoor gear brand; it actively participates in public welfare projects dedicated to protecting wildlife and the environment, striving to create a better outdoor experience for future adventurers.